Three Tips to Increase Online Reviews

As a service business, no matter what field you work in, our goal is always to provide a solution to our customer’s problems, and ensure that they are ecstatic with the result. Once we have these bases covered, why not show the world that our business can be trusted and provides excellent work? In today’s world, it is easy for customers to be taken advantaged by fly by night companies or those who lack experience and professionalism. These three tips below can help increase your online reputation on your social media and separate you from the pack as a company that can be trusted.

Provide Exceptional Service

As this part is very particular to the industry you operate in, I cannot go into specifics. Still, before you leave your customer’s home, you want to ensure that you have met/exceeded their expectations. Usually, the companies who stay around the longest, are the ones who provide excellent work. Companies spring up almost overnight, and many go out of business just as quickly. What separates fly by night service businesses from those who have thrived in this industry are the basics, hiring great employees, and performing excellent work.

Communication is Key

Whether you do a good job or a lousy job, the most important aspect is customer perception. Your crew could be some of the best carpet cleaners/plumbers/HVAC techs in the world, but if they are not communicating with their customers throughout the cleaning, the customer can and will develop expectations on their own.

Have you ever heard, “Your crew was in and out of here in like 5 minutes! They went too fast!”? While you may realize that the job was relatively quick and easy, the customer paying you a fair amount of money was unaware of this, and the crew may not have made them feel as though they were doing the best job possible.

Keep the customer engaged throughout the process of your service. Customers who are paying you money want your crew to communicate with them throughout the process. This communication builds trust between the customer and your company.

Make Leaving 5 Star Reviews Easy

Now that communication is top-notch, and your customer is fully satisfied with your service experience, let’s make it easy for them to review you on Google.

One of the best mediums to communicate with customers is now a text message. Simply texting your customers a link to quickly review your company can ensure that your rate of reviews will increase. We usually see a click-through rate of at least 25 percent on average for customers clicking review links when sent by text. This rate has been substantially higher than sending customers emails with the same link.

Conclusion

Why do you want more online reviews? Validation from peers can be a make or break in a customer’s buying choice, especially when it comes to having a service done in their own home. They want a company that they know they can trust. If you dominate in online reviews, customers looking up “carpet cleaning” or “plumbing” via the web will be much more inclined to trust your work. They know they will receive good service.